From the kitchen to 70,000 faces
Not all cosmetic powders are created equally and in this new inclusive world, two sisters with acne-prone, sensitive skin are looking at mineral pigments from a new perspective: extracting only the best ingredients, wiping out all known skin irritants (bismuth, fragrance, preservatives), and creating rich, lasting and high performing colour mixes for every shade of skin.
Years of hand formulation on the kitchen table and 50,000+ skin matches later, MSLONDON COSMETICS was born, the ultimate in clean makeup, that supports even the most sensitive skin and skincare routines.
The Founders
MSLONDON Mineral Makeup is brought to you by co-founders Ego Iwegbu, Natasha Iwegbu and Linda Jangulo.
Natasha the scientist & inventor.
Ego the entrepreneur & CEO.
Linda investor & salon owner.
Natasha Iwegbu - A chartered engineer, product developer and cosmetic chemist extraordinaire! Natasha created the original formulations between 2005 and 2010, helping her sister Ego enjoy makeup even with her sensitive, severe acne-prone skin. Over the years, Natasha went on to develop and formulate a full shade range by stopping people on the street to ask them to sit as skin-tone models. This personal approach meant that Natasha studied and sourced only the highest grade, cleanest ingredients for her and her sister’s skin. So what came to be? Formulations that precisely matched multiple shades of real skin and exclude all known irritants.
Ego Iwegbu - Salon entrepreneur, mathematician and author, Ego and Linda Jangulo introduced the formulas to their many loyal salon clients in 2015 to rave reviews. The formulas were an instant hit, creating a cult following and inspiring Ego to develop a marketing and distribution plan to build the MSLONDON brand. 50,000 face matches, funding, a manufacture, logistics and distribution process in place, Ego, Linda and team bring the magic formulas direct to you!
"Not all of us have great skin! I have suffered from severe acne on and off through my life and I know that there are times I need my makeup to step up and give me confidence to face my day. Most conventional makeup leaves me itchy, sometimes inflamed and definitely looking over-madeup! MSLONDON Cosmetics has supported my skin through the worst of my acne days with ease and confidence. Because I looked my best and I knew it was good for my skin. Too good not to share!"
Why are we called MSLONDON?
Ego & Natasha are from the UK. Natasha began formulating the foundations when she was living in London. Ego started a business consultancy in London called Miss Salon. She went on to open salons in South Africa with Linda called Miss Salon London. Salon customers would often say they where at Miss London - dropping the 'salon' part. This made Ego decide to call the makeup range MSLondon (Miss Salon London or Ms London!)
Long but true story!
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#MSLONDON MAKEUP that supports your skin
